gerber Articles

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Give Your Store an Edge With Knife Sales

Selling knives and multi-tools is a natural fit for sporting goods stores, and your customers will extend beyond just hunters.

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How to Sell Your Customer the Right Knife

You might be surprised at how much your customers don't know when they're shopping for a hunting knife.

November 26, 2019

Southwick Associates for SSR

Consumer Survey Results: Top Hunting and Shooting Brands for 2018

Based on consumer surveys by Southwick Associates, your customers have strong opinions when it comes to buying hunting and shooting gear.

Gerber Names Andrew Gritzbaugh General Manager

Gerber, a category leading global supplier of multi-tools, knives and gear, has appointed industry veteran Andrew Gritzbaugh as General Manager.