gun sales Articles

You can’t know everything about every product but you can boost revenue by becoming a resource for your local shooting sports community.

Slowing gun sales create uncertainty for retailers but bright spots remain.

While new customers are important, building your base of return customers should be a priority.

SCOPE programs reveal what’s hot and what’s not in pistols, rifles and shotguns.

It always makes sense to add emphasis to growing product categories.

High-priced hunting accessories can have a huge impact on your profit margins

Shotguns present steady sales opportunities across categories and customer groups.

Prepare your shooting sports business to succeed through the next slow cycle.

Firearms compliance and security expert Bill Napier is a consultant with the National Shooting Sports Foundation and takes us under the hood of Operation Secure Store.

Guns are practically selling themselves right now — but that doesn't mean you should stop marketing on social media.

The company says slowing sales in "modern sporting rifles" accounted for 87 percent of the nearly $40 million first quarter earnings decline.

In reaction to continued market slump, major outdoor group cuts jobs for second time this year.

Despite a slowdown in sales, most observers in the industry see this as a good-news-bad-news kind of scenario, especially in light of the general perception that, despite the bubble shrinkage, the current firearms industry is in overall good health.

Leaked study shows harsh rules might be imposed on gun stores who want to open in violence-wracked city.