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gun sales Articles

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Managing Employee Satisfaction

Your staff is the heartbeat of your business, and keeping them motivated and happy is the key to a healthy bottom line.
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Profit From Your Firearms Product Knowledge

You can’t know everything about every product but you can boost revenue by becoming a resource for your local shooting sports community.
Firearms Category

Ammo and Optics Sales on the Rise

Slowing gun sales create uncertainty for retailers but bright spots remain.
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Increase Revenue Through Return Customers

While new customers are important, building your base of return customers should be a priority.
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Follow the Gun Sales Trends

SCOPE programs reveal what’s hot and what’s not in pistols, rifles and shotguns.
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Airguns for Practice, Protection and Hunting

It always makes sense to add emphasis to growing product categories.
Hunting Accessories

Hunting Accessories That Will Raise Your Revenue

High-priced hunting accessories can have a huge impact on your profit margins
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The Versatility of the Shotgun

Shotguns present steady sales opportunities across categories and customer groups.
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Selling Through an Industry Slump

Prepare your shooting sports business to succeed through the next slow cycle.
Photo by Bill Konway

5 Steps for Better Gun Store Security

Firearms compliance and security expert Bill Napier is a consultant with the National Shooting Sports Foundation and takes us under the hood of Operation Secure Store.
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Gun Sales: Why Your Social Media Efforts Now Will Reap Future Benefits

Guns are practically selling themselves right now — but that doesn't mean you should stop marketing on social media.
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Remington Faces Steep Decline In Sales

In the company's latest financial statement to investors, Remington Outdoor Company disclosed declining sales of firearms and ammunition in the last quarter, with many consumers purchasing less expensive guns and ammunition.
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AR Sales Slump Hits Smith & Wesson

The company says slowing sales in "modern sporting rifles" accounted for 87 percent of the nearly $40 million first quarter earnings decline.
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BREAKING: ATK Cuts 120 Jobs From Savage Arms Business

In reaction to continued market slump, major outdoor group cuts jobs for second time this year.