Guns are practically selling themselves right now — but that doesn't mean you should stop marketing on social media.

The company says slowing sales in "modern sporting rifles" accounted for 87 percent of the nearly $40 million first quarter earnings decline.

In reaction to continued market slump, major outdoor group cuts jobs for second time this year.

Despite a slowdown in sales, most observers in the industry see this as a good-news-bad-news kind of scenario, especially in light of the general perception that, despite the bubble shrinkage, the current firearms industry is in overall good health.