Educating customers on performance and reliability is the key to selling more lead-free ammunition.

Winchester offers an exclusive look at new ammunition planned for 2016 launch, including steel-cased ammo, lead-free rounds and new 'Range Packs.'

The study found that prices on ammunition for hunter would increase by about 300 percent on rimfire and centerfire rifle ammo, and nearly 400 percent for shotgun shells. The ban would also translate into nearly 40 percent fewer hunters, or hunters that hit the woods less often.