Optics continue to improve, and these new riflescopes set the bar for 2026.

Whether it’s for small-game, a first rifle or more serious competition, the rimfire rifle remains a robust part of the shooting sports market.

Springfield’s updated SAINT Victor line provides advanced performance out of the box.

The 7mm Backcountry was designed for serious hunters who cover a lot of ground.

From fast shots to taking aim across a canyon, the VX-5HD Gen 2 2-10x42mm riflescope is built to adapt.

Sig Sauer’s MCX-SPEAR LT IR is among the top AR-15-platform rifles on the market.

Binoculars cross all customer segments and present extra sales opportunities for your store.

Leupold’s new Mark 5HD 2-10x30 riflescope doesn’t need bulk to deliver at distance.

Play matchmaker to put the correct rangefinder in your customers’ hands.

Sig Sauer’s AXG Scorpion is a lightweight, full-metal P320 with custom touches.