Mark Kakkuri Articles

Being prepared for most situations or emergencies is smart for any bowhunter. Here are five products that you can recommend they check out in your store.

Seeing really is believing when it comes to spotting scopes, so get customers hands-on opportunities with the gear and follow these tips.

Camping gear boils down to five major categories. Stick to these basics and you should have most of what your customers need.

The Scout Rifle was designed by Col. Jeff Cooper to be a do-it-all gun, and the concept is still popular.

Help your customer find the perfect hunting boots base on conditions and season.

If you’re not already marketing to your customers online, you’re way, way behind.

If your range rents guns, you know the pitfalls. This is how you rent guns properly to avoid problems.

Are you using a manufacturer point of sale marketing program? Here are four reasons why you should be.

It feels like everything is digital these days, but don't overlook the power of physically handing someone a card or a brochure.

Gun sales ebb and flow based on the political winds. How do you plan for your tactical business long-term with so many short-term fluctuations?

Each of these areas in your marketing plan demands your careful evaluation on at least an annual basis. Don't overlook them.

Coming home from SHOT Show with all kinds of ideas and new motivations is exciting but may overwhelm you. Instead of telling you what to do, our show veteran offers five things you shouldn’t do — specifically the week after SHOT Show ends.