Michael D. Faw Articles

Selling firearm finishes and services can be big business. Are you cashing in?

Is your sporting goods store inviting customers or turning them away? Here's how you get shoppers in the mood to spend.

If you haven’t changed the signs on the wall since the first Bush administration, it might be time to spruce up the store a little.

Getting to know your customers on a case-by-case basis will help them transport their bows and firearms safely.

Selling precision is big. Be prepared to help customers reach out and touch something in the long-range game.

With Veterans Day approaching, now’s the perfect time to show appreciation for those who have served their country and community.

A working relationship with your local media outlets can be a valuable resource. Learn how to build relationships and a media network.

When it comes to home and self-defense firearms, shotguns can be a top product to place into the hands of customers — and make a sale.

The precision and long-range markets are not saturated. Customers are shopping and trading up. Gear up and reach out to those precision pursuit customers to make the cash register ring.

Big sales events drive business. Consider bringing in manufacturer reps and pro-staffers for your next event.

Do you know your store's top traffic points and how to best take advantage of them to increase sales? Here's how to pinpoint the top spots in your store.

More reasons exist today to own a safe than ever, including protecting personal documents, jewelry, family heirlooms and firearms. Learn these successful strategies to sell more safes.

If your business and sales are stuck in neutral, it could be time to put a marketing campaign into high gear.

Every gun or bow needs a case - whether soft-sided or hard-sided - to keep it from getting bumped, wet or dirty.