Michael D. Faw Articles

Marketing doesn’t have to be a big, expensive endeavor if you do it properly.

Nothing makes employees happy like money — but good morale can’t be bought. It’s all about the little things.

You can use an accurate business assessment to help you make smart business decisions.

Bow cases are one of those products that sort of sell themselves, provided your staff is well-informed, you display cases in a meaningful way, and you offer tips to your customers on how to choose the right case — or two — for their needs.

Consider these factors before you decide to relocate your business.

Fact: Employees who feel proud about their job and their employer will be better representatives of your business.

Increasing your customer base can be challenging, but by keeping these tips in mind, it can be done.

Constantly getting hit up by charities, event planners and Little League teams? Here’s how to get a grip on your donations.

You can’t be everything to every customer — but you might be able to partner with other businesses to meet more of their needs.

Selling firearm finishes and services can be big business. Are you cashing in?

Opening day of dove season is around the corner. Now’s the time to start cashing in on those dove dollars.

Is your sporting goods store inviting customers or turning them away? Here's how you get shoppers in the mood to spend.

Your customers’ needs don’t end at guns, ammo and knives. There’s a whole new set of gear required after an animal is down.

If you haven’t changed the signs on the wall since the first Bush administration, it might be time to spruce up the store a little.