Michael D. Faw Articles

Selling precision is big. Be prepared to help customers reach out and touch something in the long-range game.

With Veterans Day approaching, now’s the perfect time to show appreciation for those who have served their country and community.

A working relationship with your local media outlets can be a valuable resource. Learn how to build relationships and a media network.

When it comes to home and self-defense firearms, shotguns can be a top product to place into the hands of customers — and make a sale.

The precision and long-range markets are not saturated. Customers are shopping and trading up. Gear up and reach out to those precision pursuit customers to make the cash register ring.

Big sales events drive business. Consider bringing in manufacturer reps and pro-staffers for your next event.

Do you know your store's top traffic points and how to best take advantage of them to increase sales? Here's how to pinpoint the top spots in your store.

More reasons exist today to own a safe than ever, including protecting personal documents, jewelry, family heirlooms and firearms. Learn these successful strategies to sell more safes.

If your business and sales are stuck in neutral, it could be time to put a marketing campaign into high gear.

Every gun or bow needs a case - whether soft-sided or hard-sided - to keep it from getting bumped, wet or dirty.

Want to make more money in the days ahead? If you are a business owner, that’s a null question. Of course, the answer is a strong and loud, yes!

Planning and having the perfect in-store event can help lure new customers through the threshold, entice current customers to return and increase sales while dramatically raising awareness of your store in the community and surrounding region. Events can bring benefits and profits. Are you ready to hold an over-the-top event?

Improving your business and boosting profits can be as simple as listening to your customers.