sales Articles

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Stop Spamming and Start Selling

When your customers get an email from you, it should be special and welcome — not something they delete without reading because you’ve been bombarding them with offers.

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Omnichannel & Q-Commerce for Your Sporting Goods Store

Rapid delivery and click-and-collect are becoming more and more expected in today’s retail environment. How do you adapt?

February 23, 2026

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Don’t Let Excuses Hurt Your Firearms Business

Firearms retailers can turn obstacles into growth opportunities by leaning into these strengths

August 22, 2025

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The Art of Handgun Sales

A thoughtful approach to serving customers can define your store.

August 01, 2025

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Ammo and Optics Sales on the Rise

Slowing gun sales create uncertainty for retailers but bright spots remain.

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Increase Revenue Through Return Customers

While new customers are important, building your base of return customers should be a priority.

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The Discount Dilemma

Follow these tips to better manage product prices and customer expectations regarding discounts.

October 27, 2023

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When Should You Put Merchandise on Sale?

If your product falls into one of these four categories, it’s probably best to drop the price.

October 20, 2023

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Be a Better Firearms Retailer

Big-box stores have more buying power, but price isn’t the measure of value.

September 28, 2023

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Targeting the Right Gun Sales Data

SCOPE programs collect and analyze data that strengthens shooting sports businesses.

September 14, 2023

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Selling Customers on Your Store

Make more sales with these five tips for creating a superior in-store experience.

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Gain a Bigger Following

Working with influencers can bring more attention to your business, but you have to set clear expectations.

October 18, 2022

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Are Constant Deals and Discounts a Good Strategy?

Ensuring a profit is job one for a small business. How can you offer sale prices and not cripple your cash flow?

October 21, 2021

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Product Knowledge — The Key to Increased Sales

Sales associates will flat-out sell more product if they know more about what they’re selling — and customers will be happier with their interaction, too.

November 16, 2020

Forget About Using Facebook For Sales

The social media outlet’s importance continues to grow, but even though it can make a huge difference in a retailer’s operation, unfortunately there are limits.

December 12, 2014