savage Articles

When setting price points, understanding a community's unique spending habits can be more helpful than evaluating average household incomes or the vibrancy of a local economy.

What grabbed the headlines in the shooting sports industry? Find out with the Top 10 Shooting Sports Retailer Stories for 2018.

It’s important to know what it takes to outfit your hunting customers for success. A veteran hunter and shopper offers three easy ideas to meet this goal.

With new models to fit every shooter and some surprising introductions, this year’s stable of shotguns and rifles is sure to make customers happy.

Three new models all feature a rugged synthetic stock with distinctive gator camouflage and Troy Landry’s signature and “Choot ‘em” logo.

Shooting Sports Retailer had the chance to sit down with Vista Outdoor CEO Mark DeYoung to get a better idea of where he wants to take the company and what it all means for retailers in the market.

The Savage Model 11 Trophy Hunter XP package features a factory-mounted, bore-sighted Nikon BDC 3-9x40mm scope with a specialized reticle that can be tailored to specific loads using included software.

The AXIS II XP rifles all feature Savage’s user-adjustable AccuTrigger and 22-inch button-rifled carbon steel barrels. Four-round detachable box magazines and smooth bolt actions round out the sleek 43-inch design, which is available in a wide range of calibers.

The Savage Rifleman Rebate offers customers the opportunity to buy any AXIS, AXIS XP or AXIS II rifle and get a $50 rebate, or upgrade to a Trophy Hunter XP centerfire rifle package and get $75 cash back.