Sig Sauer Electro-Optics Articles

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Shooting Sports News: Sig Sauer Riflescope Picked by DoD; New AmmoReady Partner

In the latest industry news, the Sig Sauer Tango6T riflescope has been selected by the U.S. Department of Defense, and AmmoReady has partnered with Orion Wholesale.

November 10, 2020

Red dot optics on pistols Tom Mc Hale e991f65cda8cad0d03a7ea8cd2674507 200916 132501

Tips for Selling Pistol Optics

More shooters are putting red-dots on their pistols, and you should be stocking what they’re looking for.

September 16, 2020

Sig Sauer Electro Optics on pistol photo by Clemons f4159788da6a13a05c7755e7e3b29890 200831 082501

Sig Optics, Five Years In

In just a few years, Sig Sauer has come a long way with its electro-optics division — and the future look bright.

August 31, 2020

Sig Sauer Cross rifle BDX 2 optic Photo by Clemons f4159788da6a13a05c7755e7e3b29890 200812 082502

Sig Sauer Cross Rifle Now Shipping

The new bolt-action Sig Sauer Cross rifle has begun shipping, just in time for hunting season and autumn precision matches.

August 07, 2020

JP Enterprises J Point red dot sight e991f65cda8cad0d03a7ea8cd2674507 200710 102501

11 Red-Hot Red-Dot Sights

Reflex sights can serve a variety of shooting sports segments and provide a wide cross-section of potential customers.

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Sig Sauer Electro-Optics Partners With Mission Crossbows for BDX Optics System

Sig Sauer Electro-Optics has partnered with Mission Crossbows to bring its Ballistic Data Xchange optics system to the crossbow market, with the addition of the compact Sierra3BDX 2.5-8x32mm to the BDX line of riflescopes.

September 17, 2019

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Shooting Industry News: FeraDyne Outdoors Taps New CFO; Lipsey's Adds Legacy Sports International Brands

In the latest shooting sports industry news, FeraDyne Outdoors has a new CFO and Lipsey's adds brands from Legacy Sports International to its lineup.

August 30, 2019

Sig BDX Combo Kits include BDX Whiskey Series Optic and BDX Rangfinder e991f65cda8cad0d03a7ea8cd2674507 190808 162501

Sig Sauer's Big Bet on the BDX Optics System

Shooting Sports Retailer spoke with Andy York, president of Sig Sauer Electro Optics, about the future and what Sig Sauer is doing to continue driving dealer support around some new products like the BDX line.

August 08, 2019

AT Ns Day and Night optics deliver cutting edge electro optics features in 4 K copy f4159788da6a13a05c7755e7e3b29890

Tips for Upselling Premium Optics

When it comes to riflescopes, binoculars, spotting scopes and rangefinders, your customers may be spending their money on the wrong equipment for optimum accuracy.