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small business Articles

Happy Camper

Dealing With Eye Dominance

Eye dominance is an essential piece of the archery puzzle. Knowing how to test for eye dominance and help shooters who experience eye dominance issues is a crucial part of being a top-tier coach.
John hafner 249

Hunting Retailer Liability in the New Age

Society is more litigious than ever. How do you keep customers and workers safe while limiting your store's liability?
John hafner 117 1

Gun Sales: Why Your Social Media Efforts Now Will Reap Future Benefits

Guns are practically selling themselves right now — but that doesn't mean you should stop marketing on social media.
Bill konway 1415

Selling Guns and Bows: Traits to Look for in a Salesperson

Just because an employee knows everything about guns and bows, that doesn’t mean he or she can sell them.
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Managing Stress During the Busy Archery Season

What steps do you take to manage stress and stay organized during the busy archery season?
Hero Preference

Bow Preferences and Buying Habits

Survey results from three generations of bowhunters.
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6 Common Website Mistakes

Avoid these mistakes and enjoy the benefits that an effective online presence can help create for your business.
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6 Common Website Mistakes

Avoid these mistakes and enjoy the benefits that an effective online presence can help create for your business.
Bill Konway 9526 f4159788da6a13a05c7755e7e3b29890

Ensuring Your Business Has Good Credit

Even if you’re not planning to borrow money for a capital purchase any time soon, it’s smart to make sure your business is creditworthy.
Bill konway 1415 f4159788da6a13a05c7755e7e3b29890

Selling Guns and Bows: Traits to Look for in a Salesperson

Just because an employee knows everything about guns and bows, that doesn’t mean he or she can sell them.
John hafner 745

Are You Charging Enough for Shooting Lessons?

We asked three veteran archery retailers: What are your rates for shooting lessons, and what is included? Here’s what they had to say.
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Customer Service Above All Else

How do you compete with big-box stores? By offering the personal touch and customer service they can’t.
Traveling bowhunter shopping

Tips for Helping Traveling Bowhunters

Cater to your local customers, but also prepare your store’s aisles for the traveling bowhunter.