social media Articles

So-called “trophy hunting” gets a bad rap, but the real story is that any legal, ethical hunt can be a trophy worth celebrating.

We asked three archery retailers: “Do you think there is too much information available to archery consumers on YouTube, Facebook and Instagram?”

Help for deciding on which influencer to work with, on what scale, and at what cost.

Luring new archery customers through your doors is a weighty challenge; keeping those who arrive is critical to your success.

Social media can be an effective way to get more eyes on your business, and ultimately help move more product.

Dealing with trolls? Here’s when to block, when to ignore and when to dig in and engage.

We asked three veteran retailers, “What does your store’s social media presence look like?” Here’s what they had to say.

Following a few basic rules can generate higher open rates and better engagement.

Working with influencers can bring more attention to your business, but you have to set clear expectations.

Working with influencers can bring more attention to your business, but you have to set clear expectations.

What exactly is an influencer? And is it worth your time — and money — in working with one or more influencers?

Use these seven tips to avoid trouble and controversy on social media.

There’s been a rise recently in social media hacking, especially on Facebook. Do you have a crisis plan in place should it happen to you or your business?

Looking for a social media management tool? Here's a look at some of your best options.