Ruger sets a high bar with the lighter, niftier AR-10-style SFAR.

Sell your customers on the top-end features many mid-priced optics boast.

Trijicon continues to push the evolution of advanced optics for a wide range of users

Thermal scope features a new manual focus adjustment for improved image quality.

Optics feature pinpoint accuracy and tough-as-nails construction.

Sig Sauer’s AXG Scorpion is a lightweight, full-metal P320 with custom touches.

Gun reviews, technical tips and major industry happenings highlight our biggest stories of the year.

More shooters are putting red-dots on their pistols, and you should be stocking what they’re looking for.

Riflescopes sell, but quality and price point can vary widely. Check out these nine options you can show your customers.

A huge expansion for Trijicon and its riflescope lines means more opportunities for dealers.