TrueTimber announces Murray Road, CMG Marketing and Events as new marketing team

TrueTimber announces Murray Road, CMG Marketing and Events as new marketing team

TrueTimber announces a new partnership with The Murray Road Agency and CMG Marketing and Events. The teams will handle all marketing, public relations, media buying, social media, partnership and related duties and act as an extension of the TrueTimber team.

TrueTimber is a rapidly growing camouflage and lifestyle brand, finished goods manufacturer and raw materials supplier. The company offers everything from fabric by the yard to the latest technologies in hydrographics. It has formed relationships and partnerships with hard goods manufacturers, accessories and apparel companies in all categories of the shooting and hunting industry. TrueTimber patterns and products can also be found in countless other markets and continues to expand its presence to new channels.

TrueTimber is available in multiple patterns for different hunting situations throughout the country.

“We’re happy the Murray Road and CMG teams are on board at TrueTimber,” said TrueTimber Founder and CEO Rusty Sellars. “Their experience in the hunting and shooting sports makes work with our existing partners turnkey. The new team will be directly responsible for taking the TrueTimber brand and products to new levels. Our growth plans are very aggressive and we need to quickly expand our marketing presence and sales support. Activation with several other brands and companies in the fishing, power sports, racing, food and beverage and other categories will also fall under the new marketing team’s area of responsibility.”

TrueTimber camouflage and hunting products can be found at retailers across the nation. A related lifestyle brand and complete product line with partners like Mountain Dew builds inroads to huge audiences across many markets as well.

“We’re thrilled to partner with TrueTimber,” said Murray Road owner Tim Brandt. “Rusty and the team have achieved substantial and impressive growth. Their presence in the hunting, shooting and outdoor space continues to expand. They are also well-known in several other markets and industries. We look forward to supporting their sales efforts and driving new marketing initiatives.”

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, S.C., and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories featuring leading hunting camouflage patterns. The company is also provides fabric by the yard (27 different patterns), apparel, finished goods and printing services, including hydrographics. TrueTimber and licensee products can be found in retailers across the United States and Canada. TrueTimber partnerships span numerous industries and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit


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