Worden new Director of Sales for Crosman LaserMax

Worden new Director of Sales for Crosman LaserMax

Kurt Worden has joined Crosman Corporation as Director of Sales for LaserMax Products.

Worden is a seasoned sales and marketing executive with more than 20 years of experience in servicing customers and driving organizational revenue growth.

Kurt Worden

“I’m honored to join Crosman Corp and be part of a company with a deep tradition of developing product innovation with all of its categories,” Worden said. “I am looking forward to bringing these technology advances to our customers to ensure we continue to bring solutions that will help our consumers train and protect themselves better.”

Prior to joining Crosman, Worden spent three years at Beretta as Director of Sales, retail chains. He has also held a number of sales leadership roles at various companies including a stint at LaserMax from 2012-15, prior to Crosman’s acquisition of the commercial business.

“The LaserMax family of products leads the market in terms of innovative, quality laser aiming solutions,” said Steve Upham, Senior Vice President of Sales. “We are confident that the addition of Kurt to the team will give us the dedicated focus to be able to grow our business with the retail channel as well as further develop our strategic partnerships with firearms manufacturers.”

Worden will be based in the Crosman corporate headquarters in East Bloomfield, N.Y.


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