Tactical applications and PRS competition are driving improvements in precision optic designs.

Holosun’s novel new optic combines a red-dot sight with thermal capabilities.

Skinner is now offering rails with and without integral peep sights for many rifle brands.

Help your customers find an optic with the features and functions that best suit their needs.

Burris is making its mark in the archery world with rangefinding crossbow scopes and bow sights.

Innovative new technologies and functional improvements are driving the red-dot market.

Firefield’s Rapidstrike 1-10x24mm LPVO Riflescope is the latest addition to its Rapidstrike series.

WAVE delivers a quality thermal riflescope with Fusion DNA and a competitive price point.

Burris has expanded its FastFire Series of Red-Dot Sights with the all-new FastFire E — the company’s first fully enclosed emitter reflex sight.

The new generation of Burris thermal optics are highly intuitive and incredibly effective.

Trijicon’s expanded line of Huron riflescopes delivers more of what hunters want.

EOTech’s new Vudu X riflescopes deliver clear, sharp images and precise controls.

The Ironclad Mini Reflex F3 from Firefield is a compact and versatile sighting solution.

Armasight’s Jockey 640 provides plenty of features and an easier, less expensive intro to thermal optics.

Leica Sport Optics is launching a brand-new riflescope series catering specifically to owners of the finest luxury rifles.

New Idaho facility will support research and development, engineering, and design capabilities.

A compact design, large field of view and user-friendly features make the Warden 640 a great choice for hunters.

Handheld and weapon-mounted lights aren’t so simple anymore, but the profit potential is big.

Two new configurations add long-range versatility to the Zeiss Conquest V4 riflescope line.

The AGM VarmintV2 50-384 is a long-range thermal with intuitive controls and simple setup.