Optics

Optics Displaying results 81-100 of 146

Ranging Distances With Your Riflescope
Ranging Distances With Your Riflescope
Posts
August 20, 2019

A little know-how and some basic math will allow you to calculate the distance to your target with relative accuracy.
Sig Sauer's Big Bet on the BDX Optics System
Sig Sauer's Big Bet on the BDX Optics System
Posts
August 08, 2019

Shooting Sports Retailer spoke with Andy York, president of Sig Sauer Electro Optics, about the future and what Sig Sauer is doing to continue driving dealer support around some new products like the BDX line.
New Gear: Sightmark Citadel 3-18x50 MR2
New Gear: Sightmark Citadel 3-18x50 MR2
Posts
July 12, 2019

Sightmark has added the Citadel 3-18x50 MR2 riflescope to the Citadel family for shooters looking for premium performance on medium-range targets without a serious hit to the wallet.
Tips for Upselling Premium Optics
Tips for Upselling Premium Optics
Posts
May 23, 2019

When it comes to riflescopes, binoculars, spotting scopes and rangefinders, your customers may be spending their money on the wrong equipment for optimum accuracy.
New for 2019: Firefield RapidStrike Close- to Mid-Range Riflescope
New for 2019: Firefield RapidStrike Close- to Mid-Range Riflescope
Posts
May 20, 2019

The 1-6x24 RapidStrike riflescope kit from Firefield can improve target acquisition speeds and comes with a cantilever mount.
New ATN BinoX 4K and BinoX 4T Binoculars
New ATN BinoX 4K and BinoX 4T Binoculars
Posts
January 22, 2019
In the market for new day/night vision or thermal binoculars with built in rangefinder? Check out these new models from ATN.
ATN ThOR LT Thermal Scope
ATN ThOR LT Thermal Scope
Posts
January 22, 2019
The budget-friendly ThOR LT thermal scope from ATN will run from dusk till dawn on a single charge.
New Konuspro EL-30 From Konus With 10 Interchangeable Reticles
New Konuspro EL-30 From Konus With 10 Interchangeable Reticles
Posts
January 09, 2019

Harnessing Liquid Crystal technology, Konus has designed the Konuspro EL-30 with 10 black reticle designs that can be switched with the touch of a button.
7 Things You Should Know About Optics
7 Things You Should Know About Optics
Posts
November 17, 2018
There's no market in the shooting sports industry that people think they know more about despite actually knowing less.
Three Ways to Help Your Hunting Customers Close the Distance
Three Ways to Help Your Hunting Customers Close the Distance
Posts
November 07, 2018
It’s important to know what it takes to outfit your hunting customers for success. A veteran hunter and shopper offers three easy ideas to meet this goal.
New Models of Pulsar Trail LRF Now Shipping
New Models of Pulsar Trail LRF Now Shipping
Posts
November 05, 2018
Four models of the Pulsar Trail LRF, designed for hunting varmints and predators, are now shipping to dealers.
First Look: 11 New Riflescopes from Crimson Trace
First Look: 11 New Riflescopes from Crimson Trace
Posts
October 19, 2018
Crimson Trace has released 11 new riflescopes designed to meet the needs of tactical, long range, hunting and recreational firearms enthusiasts.
First Look: Halo Z1000 Laser Rangefinder
First Look: Halo Z1000 Laser Rangefinder
Posts
October 17, 2018
Knowing specific distances is critical for hunters and shooters, which makes the new Halo Z1000 laser rangefinder something to consider.
First Look: Sightmark Core Shot A-Spec Reflex Sight
First Look: Sightmark Core Shot A-Spec Reflex Sight
Posts
October 11, 2018
Sightmark’s new Core Shot A-Spec bridges the gap between a full-sized and mini red dot sight, making it perfect for AR pistols and SBRs.
First Look: Crimson Trace Introduces Line of Red Dot Sights
First Look: Crimson Trace Introduces Line of Red Dot Sights
Posts
October 01, 2018
Crimson Trace has a new line of red dot sights designed for 3-gun competitors, home defenders, hunters and recreational firearms enthusiasts.
iota Outdoors Awarded Patent for Triad Technology
iota Outdoors Awarded Patent for Triad Technology
Posts
September 14, 2018
First Look: Pulsar Adds New Helion XQ28F Thermal Monocular
First Look: Pulsar Adds New Helion XQ28F Thermal Monocular
Posts
August 30, 2018
The new Helion XQ28F thermal monocular will be a significant addition to the line of Pulsar Helion products with many features of the existing monoculars.
Q&A with ATN's Steve Lemenov: More to the Shot Than the Technology
Q&A with ATN's Steve Lemenov: More to the Shot Than the Technology
Posts
August 06, 2018
Electro-optics have forever changed the way we shoot, hunt and compete. From inexpensive red dots to the highest tier of thermal optics, we are seeing innovations and features we never before thought possible.
First Look: Nikon's New Trex Modular Optic Carry Systems
First Look: Nikon's New Trex Modular Optic Carry Systems
Posts
July 31, 2018
Nikon’s new Trex modular optic carry systems are headed for dealers’ shelves and now available for the serious outdoors enthusiast.
First Look: The New Nikon PROSTAFF P3 Riflescopes
First Look: The New Nikon PROSTAFF P3 Riflescopes
Posts
July 30, 2018
Nikon introduces a new line of eight purpose-designed riflescopes, the PROSTAFF P3, in time for the upcoming hunting season and summer shooting activities.