New Operator Series rifles are designed for personal defense.

Henry Repeating Arms is celebrating 25 years of advancing the classic lever action.

Short shells increase shotgun magazine capacity.

Workhorse shotgun is now offered in a California compliant configuration.

Selling apparel is where customer perception truly is sales reality.

Ruger improves ergonomics and price point with its 5.7x28 pistol.

Quick-adjust design allows shooters to have more control over their weapon.

Selling ATF-regulated items is a relatively simple way to gain more business.

This dependable AK-platform rifle just got better.

Dial down muzzle blast for a more user-friendly shooting experience.

Traditions NitroFire leads the charge for a new generation of muzzleloaders

A great choice for small-game and varmint hunting, pest control and target shooting.

Put new gun buyers on the right path for effective personal protection.

From variable power scopes to holographic sights, EOTECH earns the trust of the most demanding users.

Defensive and tactical ammunition is built to defend and protect.

Educating customers on performance and reliability is the key to selling more lead-free ammunition.

New scope delivers European-quality optics that excel in low-light situations.

As the SHOT Show starts to wind down on the second-to-last day, we found some more great products to check out, including a new handgun from Smith & Wesson.

The biggest show in the industry delivers countless new product releases.

Can't make it to the 2022 SHOT Show? We've found some new products you might consider stocking.