It’s no secret that the recreational, tactical and self-defense side of the firearms industry is growing faster than the hunting side. How do you tap into this market without losing your identity?

Take a page from the telecom industry’s playbook and start offering bundle deals.

Air rifles are hotter than ever, and more capable than you might have realized.

The best deer-hunting calls and scents help hunters feel more comfortable in the woods and can attract bucks and does within range. Here’s what to sell this year.

Bear hunters, whether spring or fall, need specific gear depending on how they’ll be hunting.

From vintage to modern day, muzzleloading is more than a flash in the pan.

If employees feel disengaged from your organization, it’s time to restore the connection — with fierce transparency.

Everything you need to know about selling the right bino to the right customer.

A solid selection of waterfowl calls can make a lot of noise in your store.

Here’s how to turn unpleasant interactions into satisfied customers.