Understanding shotgun chokes is relatively simple, but don’t assume your customers know.

When it comes to versatility and comfort, Thompson/Center hasn’t overlooked a thing in its reintroduction of one of the company’s all-time favorites.

Springfield’s updated SAINT Victor line provides advanced performance out of the box.

Build and manage multiple rifle profiles with the Barnes Bullet TrueData Ballistic Calculator.

Modern crossbows are faster, smaller, lighter and more accurate at longer range.

Sub-gauge guns have gained ground, and more and more turkey hunters are turning to the 28.

Federal Ammunition has added a 6mm ARC 108-grain Berger BT Target load to its Gold Medal lineup.

Hunters and competition shooters have endless options for aftermarket rifle stocks, and those sales lead to more accessory sales.

Lyman has added its Accu-Prime technology to the All-American 8 Turret press and Victory single-station press.

Several selling points and some good options for customers considering a suppressor purchase.