Shooting Industry News: Hornady Shipping 350 Legend; Riton Optics Signs Dunkin-Lewis

In the latest shooting sports industry news, Hornady is shipping its 350 Legend in 170-grain American Whitetail and Riton Optics has signed Dunkin-Lewis for representation.

Shooting Industry News: Hornady Shipping 350 Legend; Riton Optics Signs Dunkin-Lewis

In the latest shooting sports industry news ...

Hornady's new 350 Legend 170gr. American Whitetail is now shipping to retailers in time for hunters to hit the range before deer seasons arrive.

Hornady InterLock bullets feature exposed lead tips for controlled expansion and terminal performance. Bullets used in American Whitetail ammunition feature Hornady pioneering secant ogive design and exclusive InterLock ring – a raised ring inside the jacket that is embedded in the bullets core that keeps the core and jacket locked together during expansion to retain mass and energy.

Like all Hornady ammunition, American Whitetail uses the highest quality cases and primers available. Consistent components translate to consistent shooting in the field.

Riton Optics Partners With Dunkin-Lewis

Riton Optics has partnered with Dunkin-Lewis, a sales and marketing agency headquartered in Vestavia Hills, Alabama.

Riton has accomplished back to back years of more than double-digit growth by providing high quality optics at affordable prices. With a commitment to continual growth, the company engaged Dunkin-Lewis for representation knowing of their successes in the firearms and outdoor industry.

“Even with the immense growth we have had in the past two years, we are committed to continual growth and meeting the needs of our customers," said Todd Neice, National Sales Director of Riton Optics. "Dunkin-Lewis brings years of relationships and success that will propel us into the next chapter of our growth.”

Dunkin-Lewisis one of the largest agencies of their kind in the country, representing brands such as Hornady, Walther and POF. In addition to serving factories nationwide with 56 associates covering seven territories, Dunkin-Lewis has dedicated departments covering international sales, government sales and the tactical market — all of which are key to Riton’s current customer base and growth strategy.

“There are several reasons we chose to partner with Riton Optics," said Jonathan Small, President at Dunkin-Lewis. "We are impressed with the high quality and rich features of the products at such appealing price points. We are also pleased with the diversity of their product line as it is perfectly suited for long range shooting, tactical applications and hunting. The Dunkin-Lewis team has great confidence in the leadership and ownership of the company, and we are excited for this partnership."

Sierra Bullets Launches Ammunition Line

Sierra Bullets has launched a line of loaded ammunition — Sierra Ammunition — which is currently available in eight popular hunting calibers, all topped with the new GameChanger Tipped GameKing bullet.

“This is the next step for Sierra,” said President Pat Daly. “The way we make ammunition is simply an extension of the way we make bullets. We begin with highly engineered loads which utilize the best components on the market.

Assembly of these loads is done to the industry’s strictest tolerances and the results are proven before they ever leave our facility. It’s rewarding to know that Sierra shooters now have the option of loaded ammunition.

Bushnell's Harrison, Eusebio Win IPSC Titles

Bushnell team shooters Jessie Harrison and KC Eusebio continued their dominance in the competitive shooting sports at the 2019 U.S. International Practical Shooting Confederation (IPSC) Nationals in Frostproof, Florida.

Eusebio took first Overall and first in the Open Division, while Harrison won the Ladies Open Division.

“Another National championship with my Bushnell First Strike 2.0,” Eusebio said. “The Bushnell First Strike 2.0 continues to amaze me! I thank Team Bushnell for all they have done for me and the shooting sports."

IPSC shooters need to blend accuracy, power and speed into a winning combination. Multiple targets, moving targets, targets that react when hit, penalty targets, obstacles, and shooter movement are all a part of IPSC courses. Eusebio, a five-time World Speed Shooting Champion and six-time Open National Speed Shooting Champion, chose the Bushnell AR Optics First Strike 2.0 to quickly and accurately engage the variety of targets along the course.

"The First Strike 2.0 is the perfect optic for the Open Division,” added Harrison. “It allows me to see a clear crisp dot and gives me the flexibility to adjust it as match conditions change.”

Harrison is the first female shooter to achieve Grand Master status with the U.S. Practical Shooting Association (USPSA) and boasts an impressive list of accolades across five shooting disciplines, including multiple World and National Champion shooting titles. Among these are the prestigious Bianchi Cup and the World Speed Shooting Championships. For more information on Harrison, check out her Facebook fan page at

For more information on Eusebio, visit his webpage at

Lapua's Reeve Wins Title at Fullbore Championships

Team Lapua member Kent Reeve scored a 2223.124 to secure first place at the Sinclair International Fullbore Championships. Reeve shot Berger 30 Cal 155.5 gr Fullbore projectiles, Vihtavuori N150 propellant and uses Lapua .308 Winchester brass exclusively.

The Sinclair International Fullbore Championship, presented by the North State Shooting Club, took place May 18-22 at Camp Butner, N.C.

“This year at Sinclair we had very hot weather and tricky winds, which made for an exciting and challenging match," Reeve said. "I knew my components were up to the task no matter the condition.”

Reeve will compete this August in the NRA Mid-Range Rifle Championships at Camp Atterbury, Ind.

Jones Promoted to Quality Manager at Reno Cerakote

Laura Jones has been promoted to Quality Manager for Reno Cerakote.

Prior to joining the Reno Cerakote team Jones worked for Northwest Territorial Mint & Medallic Art Company for 20 years. Jones worked in various positions throughout her career in the Minting Industry, starting in packaging as an Inspector and leaving as the Quality Supervisor when the facility closed.

Jones began working for Reno Cerakote in 2018, starting as Purchasing/Inventory Control. She was then tasked with developing and implementing a Quality Inspection Department. Within nine months Jones and her team have created inspection and documentation process essential to customer satisfaction and Reno Cerakote’s quality standard. Jones was imperative in helping Reno Cerakote become the Nation’s first ISO:9001 2015 certified Cerakote applicator.

Jones has been tasked to maintain Reno Cerakote's ISO: 9001 2015 Quality management system.

“This is truly a great place to work," Jones said. "The team here are supportive and feel like family in so many ways. When you work in Quality it can be a challenge to enforce the requirements. A lot of time you get push back from other departments. Not at Reno Cerakote! We are a team and it feels so good."

CCI Produces Commemorative Ruger 70th Anniversary Target Load

CCI Ammunition will commemorative Ruger's 70th Anniversary with a special 22 LR target load that will be available in stores this fall.

Sturm, Ruger & Co., Inc. is one of the nation’s leading manufacturers of rugged, reliable firearms for the commercial sporting market. This year marks the iconic brand’s 70th anniversary. To celebrate the milestone, CCI Ammunition and Ruger have teamed up to offer a commemorative Ruger 70th Anniversary 22 LR Standard Velocity target load.

The ammunition features CCI’s 40-grain lead round nose bullet, a 1,070 fps muzzle velocity and a unique Ruger headstamped case. It’s packaged in limited-edition, 100-count boxes with Ruger logos and artwork. The loads are manufactured by CCI under a licensing agreement with Sturm, Ruger & Co., Inc., with a MSRP of $9.99.

Blaser USA Offers Special Promotion With Minox Optics

Blaser USA is pleased to announce a special promotion in partnership with Minox Optics with two of its popular rifle lines.

From July 15, 2019 through December 31, 2019, customers who purchase any new Mauser or J.P. Sauer and Sohn rifle from an authorized dealer’s in-store inventory will receive a coupon code for 50 percent off the online purchase of one Minox optic.

This discount applies to any of the riflescopes, binoculars, monoculars, spotting scopes, night vision devices or surveillance cameras found on the Minox USA website with potential savings of up to $1,750.  

“We are pleased to offer consumers special pricing on Minox optics when they purchase a Mauser or Sauer rifle from July 15 through the end of the year,” said Jens Krogh, Vice President of Sales and Marketing for Blaser USA.  “Minox makes high-quality optics that are rugged and deliver excellent performance in the field, and our Mauser and Sauer rifles are highly regarded for their accuracy and reliability at great price points. This special promotion simply allows us to offer even more value to hunters and shooters as we approach the fall hunting season.” 

For more information on Mauser rifles and details on the terms and conditions of this promotion, visit

For more information on J.P. Sauer and Sohn rifles and details on the terms and conditions of this promotion, visit

For more information on Minox Optics, visit


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