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Build and manage multiple rifle profiles with the Barnes Bullet TrueData Ballistic Calculator.

Modern crossbows are faster, smaller, lighter and more accurate at longer range.

Shell Shock’s .308 NAS3 cases deliver a lightweight, high-strength alternative to brass.

Once my Meprolight MVO 1-8X28 FFP scope was zeroed at 50 yards from a rest, I decided to shoot offhand. My rifle was a Palmetto State Armory AR-15…

Optics continue to improve, and these new riflescopes set the bar for 2026.

Mauser’s M98 Das Original bolt-action rifle blends classic controlled-round-feed performance with premium enhancements.

Built to handle barns, bogs and everything in between, Muck Boots have been keeping feet warm and dry for more than 25 years.

InfiTac brings the first dedicated thermal offering to the handgun market.

Dead Air Silencers’ Nomad Ti OTB uses over-the-barrel technology to deliver a suppressor that adds just a few inches to the front of a hunting rifle.

Winchester’s Wildcat Ammo Jug delivers high-volume .22 LR performance in a convenient, bulk-pack solution.

Manufacturers are blending precision, penetration and expansion into the best long-range ammo we’ve ever seen.

This year’s SHOT Show offered a close-up look at three big trends set to dominate the industry.

Apex Ammunition’s SmallTown Turkey Blend delivers dense, hard-hitting patterns from a lightweight, sub-gauge platform.

The world’s largest firearms show delivered something to suit every taste and interest.

Explaining bullet construction and matching customers with the right ammo.

The lightweight, titanium Dead Air RXD910Ti is engineered to optimize performance across 9mm and 10mm applications.

The right pack or bag can bring better organization to tactical training and range practice.

BA Global Defense delivers impressive image quality and a first-rate thermal for night hunters.

These are the gobbler getters your customers will be asking for this season.

The Bergara BTi30 is a precision-focused titanium suppressor designed to reduce point-of-impact shift and improve consistency.