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How firearm retailers can thrive with new demographics.

Ruger’s snub-nosed GP100 is back with the weight, feel and capacity to drive sales

Woox’s High Grade American walnut stocks deliver premium craftsmanship and modern modularity for Henry and Marlin lever-action rifles.

New subsonic loads improve the shooting experience, especially when paired with a quality suppressor.

Optics brand is focused on high-margin, high-performance products and long-term relationships with retailers.

Federal Ammunition’s Upland Steel 12-gauge loads expand non-lead options for upland hunters with consistent, hard-hitting performance.

A new generation of red-dots is addressing shortcomings and proving skeptics wrong.

Akkar is distinguishing itself from the wave of imported Turkish shotguns with quality and intent.

Flambeau’s Double Coverage long gun case provides dependable firearm protection from truck bed to baggage carousel.

Take these lessons from a family-run business about how not to screw up your next hire.

Chiappa’s new 60DS L Frame .44 Magnum commands attention and calms recoil

Better materials and manufacturing have brought impressive accuracy to the AR platform.

Holosun’s novel new optic combines a red-dot sight with thermal capabilities.

The evolution of modern precision rifles is good for shooters, and your business.

Faster approvals, better technology and greater adaptability are driving demand for suppressors.

The concealed carry market isn’t all about striker-fired guns anymore.

Sig Sauer’s MCX-SPEAR LT IR is among the top AR-15-platform rifles on the market.

The Canik SFX Rival-S is built for competition but capable of so much more.

Mossberg’s new 28-gauge Silver Reserve Eventide Turkey offers capability without the kick.

The BOSS30 AR-style shotgun can handle home defense, recreational shooting and 3-Gun competition.