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Ruger's 57 is a hot new pistol in a unique round.

Make sure you can walk customers through the differences in conventional and polygonal rifling.

Modern turkey guns and loads can down gobblers at impressive ranges, so putting the right sight on top makes hitting birds at long distances a little easier.

The influx of Turkish-made shotguns brings value to your customers and meat to your margins.

Sig Sauer’s new P320 M18 is a good fit in any hand, in addition to having the cachet of a military handgun.

Take a look at some of the most popular shotguns used by the United States military through the years.

Capitalize on the resurgence of revolvers in the concealed-carry market.

The capable Henry Single Shot fills a niche in the break-action rifle market.

Modern Airguns deliver expanded shooting opportunities, surprising firepower and serious sales potential.

Trijicon’s marketing for the SRO is focused on target and competitive shooters, but retailers should anticipate sales among handgun hunting and self-defense customers too.

Today's modern airguns don't need powder to pack a punch, attract customers or pump up your profits.

The Mossberg 590 Shockwave has been a rather interesting sales phenomenon for dealers around the country: a shorter shotgun-based firearm in a size format that doesn't require NFA paperwork. Here's a closer look.

Marlin Firearms has retooled its Model 1894C, adding to the lever action’s undeniable connection to the Old West and widespread appeal.

To help customers who have questions and also sell more used guns, learn how to break through the mystery of rifle headspace.

Parker Bows ceased operations Dec. 17 after 34 years in business, citing "the difficult decision" after exploring all options to remain in business.

Colt has been making 1911s since the gun was first adopted by the U.S. military and has built them for combat as well as competition, improving them along the way. Here's a look at the Colt Competition Government Model with Series 70 Trigger.

When it comes to offering suggestions to customers about stopping a charging bear, having the right firearm, ammunition and knowledge is critical. Here's what you need to know.

Let’s take a look at how to help your customer upgrade their stock AR plastic handguards to a sharper-looking and more accurate free-floated handguard model.

With the popularity of the new SIG P365, welcome the LIMA365 Laser Sight and FOXTROT365 rail mount flashlights.

The Desert Eagle Mark XIX in .357 Magnum is a heavy-hitter from Magnum Research.