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These hot new competition pistols provide an edge when the clock is ticking.

Old West-style revolvers are selling and they deserve a place in your store.

The rifles of old Western movies are staking a claim on the modern firearm landscape.

Your customers have questions about firearm finishes, and you should have answers.

The New SR 38 revolver from SAR Firearms is a performer at a remarkable price point.

Be ready to educate your customers about safety features and how they function.

These 7 drop-in triggers can improve the feel and performance of any AR rifle.

Marlin brings back the Model 1894 Classic Lever Action.

Ruger’s LCP Max delivers notable upgrades over previous iterations, and the competition.

Stocking pepper spray opens up a bigger customer base than most firearms.

The Big Boy Revolver is the first offering in the burgeoning Henry handgun line.

Ruger’s LC Charger is shorter than a rifle format and far more accurate than available 57 pistols.

Shotgun shells come in a staggering variety, and you’ll need to break it down for your customers.

Ruger sets a high bar with the lighter, niftier AR-10-style SFAR.

Production of Browning's original ended in 2018, but three new makers are bringing this military classic back to life

Teach your customers how to wring more accuracy from their new rifles.

Comparable performance and added capacity give this new cartridge an edge on the competition.

Sig Sauer crafts the snag-free P938 SAS for the concealed carry market.

Ammo evolution brings the .30-30 in line with modern hunting expectations.

For customers looking for the powerful 10mm Auto, the Glock40 is a natural choice.