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Help your customers find an optic with the features and functions that best suit their needs.

The Nomad Ti XC suppressor is a lightweight model designed for hunters on the go.

Help for deciding on which influencer to work with, on what scale, and at what cost.

A solid, easily deployed shooting rest can pay huge dividends in the field.

The Auto-Ordnance Commemorative Thompson semi-automatic rifle is crafted to honor the 250th anniversary of the founding of the Army on June 14, 1775.

The precision shooting market is loaded with opportunities for the savvy retailer.

The evolution of modern precision rifles is good for shooters, and your business.

Legacy Sports International’s BOSS25 California-compliant semi-auto Bronze and USA Flag versions are in stock and shipping now.

New mentorship coalition aims to increase opportunities in hunting and shooting sports.

Ruger’s RXM 9mm opens more possibilities than the average concealed carry pistol.

A new, second location of the shop Molly’s Place will highlight premium gear, regional history, and thoughtful brand curation, including a retail presence for KUIU.

The easy-to-carry Sidelite side-by-side from Dickinson Arms is as beautiful as it is fun to shoot.

Colt has been making huge strides since its acquisition by CZ Group a few years ago.

Long-term firearms storage requires more than a little oil and a locked safe.

Remington Ammunition’s new Duck Club Steel shotshell loads were designed for all waterfowl occasions.

Burris is making its mark in the archery world with rangefinding crossbow scopes and bow sights.

Charter Arms’ versatile new Double Dog delivers everything a self-defense revolver should.

KelTec announces another new twist on one of its leading innovations — the 10mm Sub2000 rifle.

We asked three archery retailers: “Are your crossbow sales higher or lower than 5 years ago, or are they about the same?” Here’s what they said.

Innovative new technologies and functional improvements are driving the red-dot market.