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APEX Ammunition has added a .410-bore option to its popular line of Mossy Oak Greenleaf Turkey TSS shotshells.

Two new configurations add long-range versatility to the Zeiss Conquest V4 riflescope line.

7 guns that'll take down whatever game your customers are hunting.

New for 2025 and coming soon from American Tactical is the 3B Triple-Barrel Shotgun.

Give your customers a better understanding of when and how to reload.

The AGM VarmintV2 50-384 is a long-range thermal with intuitive controls and simple setup.

The MFT ACHRO Storage Case is a discreet, durable ammo case, dopp kit and more.

Mission First delivers some unique Glock tactical light holster options.

The Stealth Hunter from S&W is built on the traditional Model 1854 lever-action platform.

The growing popularity of folding pistol-caliber carbines opens new sales potential.

The growing interest in relics and curios — not your average used guns — can bring new buyers and bigger margins.

Precision meets performance with the RT-64LRF thermal riflescope from Black Diamond.

Hunting Retailer reports on new gear from Outdoor Edge, Muck, Barnett, Hawke Optics and more.

The world's largest firearms show delivers new guns, gear and so much more.

The PARD Ocelot 640 delivers high resolution and precision heat sensing at a lower price point.

Nemo Arms has continued to expand and innovate its firearms lineup with the addition of the FX 5.56 NATO rifle.

You don’t have to specialize in the long-range game to serve your customers and capitalize on the market.

The A.T.A.C. 2.0 8-inch insulated boot from 5.11 features a SlipStream waterproof/breathable membrane and 400 grams of insulation.

Zeiss has evolved over the past decade and continues to bring innovative optics to the market.

You can’t know everything about every product but you can boost revenue by becoming a resource for your local shooting sports community.