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The nostalgia and enjoyment of upland hunting is enhanced by today’s improvements in clothing, boots, guns and ammo.

Stock the ammo your customers will be asking for this season — starting with these 12 options.

Not all gun safes are created equal, and there are a lot of options beyond the traditional, heavy multi-gun safes. Consider these options.

Tac Shield’s Elkhorn Flex Rifle Sling provides exceptional comfort and security.

Trijicon’s high-quality variable riflescopes bring tactical readiness to the hunting and recreational shooting markets.

Air guns are practical, effective tools that open up training opportunities.

Charter Arms’ Mag Pug Combo revolver is a combination of its Mag Pug and Pit Bull chamberings.

Factory focus on autoloaders is a stubborn trend, but new customers still want revolvers and the right guns will ring your register.

ATN’s ThOR 5 640 LRF 4-32x Thermal delivers high-end features at a lower price.

Keep shotguns in top working condition with the Dickinson Arms 12-Gauge Cleaning Kit and Gun Oil.

The Archery Business Pavilion was a new — and successful — part of SHOT Show last year, and it promises to be even better in 2025.

CMC has been making aftermarket triggers for more than two decades.

Deer hunters haven’t given up on ladder stands, climbers and blinds, but the saddle craze is one that can’t be ignored.

XS Sights is now offering pre-drilled night sights for S&W and Ruger revolvers.

Selling the right equipment — and training — can make all the difference when survival is on the line.

Once default but now deluxe, walnut rifle stocks draw attention and offer profit potential.

Rossi USA has added four straight-walled chamberings to its R95 lever-action product line.

The Savage Arms AC350 AccuCan suppressor was specifically designed for rifles chambered in .350 Legend.

Everyone loves free stuff, but if you’re going to do a giveaway, don’t waste the effort: Here’s how to do it right and achieve your goals.

Armasight’s Jockey 640 Thermal Clip-On offers hunters a way to turn the traditional daytime scope they’ve used for years into a fully functional thermal optic.