Ace Luciano Articles

When your customers get an email from you, it should be special and welcome — not something they delete without reading because you’ve been bombarding them with offers.

Boost your sales of guns — and everything else — with these tips from Hunting Retailer's writers.

A multitool is an essential piece of EDC gear for many shooters and hunters.

Up to 15% of hunters reload, which represents close to 3 million people nationwide. Are you cashing in by helping meet their needs?

In sales, there is one rule above all others: PAY your people.

Compact, lightweight, perfect for a suppressor and chambered in a capable new cartridge, this rifle is truly fit for the backcountry.

Deer hunters open their wallets in preparation for what, to many, is the most anticipated season of the year.

How systemized training works, why it’s superior to relying solely on individual skill, and how to get started.

You’re not the exception to the traditional rules of good business. Take a page from another industry’s book to increase your sales.

By building strong customer relationships during summer, you’ll see dividends paid with repeat business during fall and winter.

All rain gear is not created equal, but there’s an option for every budget.

Air rifles have come a long way from the days of backyard plinking with a pump-action BB gun. If you still think they’re just for kids, it’s time to take another look.

Wow your customers with an offer that’s too good to pass up.

Headed to SHOT Show 2025? We’ve got your guide to maximizing your experience.