Ace Luciano Articles

Keep customers coming back and prepared for the worst.

Thermal is hot, hot, hot, but there’s a lot to know about selling this technology and meeting customer expectations — and budgets.

In the vast retail landscape, minimum advertised pricing policies come with pros and cons.

In the vast retail landscape, minimum advertised pricing policies come with pros and cons.

Taking in quality gear on trade can bring new customers and more sales.

The precision of modern crossbows calls for quality optics to suit individual preferences.

Cold fingers and toes will ruin a hunt faster than almost anything else, but the right socks and gloves can keep your shoppers in the field all day.

Manufacturers and their reps might have programs or deals that can make your store more profit — if you know how to work them.

Sales booms can’t last forever. How do you prepare your business for the next slow cycle?

The right boots, socks and insoles can make or break your customer’s hunt.

You can make the most of your marketing dollars by teaming up with a local business — and they don’t even have to be in the hunting space at all.

Most hunters also camp, fish, hike and participate in other outdoor recreational activities. All of that requires extra gear you should be selling.

Social media is great, but it’s not exactly friendly to our industry, and it shouldn’t be your only marketing plan.