ar 15 optics Articles

Outdoor Range02 e991f65cda8cad0d03a7ea8cd2674507 230908 112524

In-Store Optics Testing Is Good for Sales

You don’t need a range to let customers shoulder a stock and look through a scope.

September 08, 2023

Trijicon 1 e991f65cda8cad0d03a7ea8cd2674507

Military Tough, Consumer Friendly

Trijicon continues to push the evolution of advanced optics for a wide range of users

January 10, 2023

Mepro 1 e991f65cda8cad0d03a7ea8cd2674507 221013 072503

Quality Optics When it Counts

Meprolight delivers proven military performance in every optic.

October 12, 2022

Lucid Optics e991f65cda8cad0d03a7ea8cd2674507

Lucid Optics L7 1-6x24mm Riflescope

A clear, precise view without sacrificing comfort.

Trijicon SRO 1 photo Brian Mc Combie

Range Report: Trijicon's SRO Pistol Red Dot

Trijicon’s marketing for the SRO is focused on target and competitive shooters, but retailers should anticipate sales among handgun hunting and self-defense customers too.

February 10, 2020

ATN Bino X 4 T

New ATN BinoX 4K and BinoX 4T Binoculars

In the market for new day/night vision or thermal binoculars with built in rangefinder? Check out these new models from ATN.

January 23, 2019

ATN Thor LT riflescope thermal optic

ATN ThOR LT Thermal Scope

The budget-friendly ThOR LT thermal scope from ATN will run from dusk till dawn on a single charge.

January 22, 2019

Konus new scope for 2019

New Konuspro EL-30 From Konus With 10 Interchangeable Reticles

Harnessing Liquid Crystal technology, Konus has designed the Konuspro EL-30 with 10 black reticle designs that can be switched with the touch of a button.

January 09, 2019