customer service Articles

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Help Customers Evaluate Optics

No one deserves to buy a cheap scope, but there’s an option for every budget. How do you help customers see the light about what’s right for them?

August 20, 2024

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Share the Proper Gun Cleaning Process

Gun cleaning and maintenance items are a never-ending sales opportunity — but make sure your customers are buying what they really need.

February 22, 2024

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Be a Better Firearms Retailer

Big-box stores have more buying power, but price isn’t the measure of value.

September 28, 2023

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Creating Lifelong Shooting Sports Customers

The right focus on customer service can do more for your business than low prices.

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Selling Through an Industry Slump

Prepare your shooting sports business to succeed through the next slow cycle.

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7 Email Marketing Tips

Following a few basic rules can generate higher open rates and better engagement.

February 28, 2023

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Expand Your Customer Base

Follow these simple strategies to help your shooting sports business pick up new customers.

September 21, 2022

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Teaching Safety at the Gun Counter

It might take a little extra time, but good instruction will protect your store and your customers.

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America’s Gunsmith Shop Under New Ownership

Roy Christensen acquires Gander Mountain’s central gunsmith operation, offering nationwide service to retailers

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Gunsmithing for the Small Retailer

Provide the services your customers want without adding space or hiring a gunsmith.