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From AB Magazine Articles

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The Fight to Fix Your Workplace Culture

Mel Blackwell has been called in to fix bad cultures in struggling businesses for nearly 40 years — his insight is worth taking to heart.
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Honest Bow Pitch

Not everyone needs a new bow — but sometimes it makes complete sense to get one. Here’s how to refine your sales pitch so customers understand the true value behind a new-bow purchase.
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Non-Traditional Compensation

Offering your staff the pay and benefits they want isn't easy. Sometimes, non-traditional means are the way to go. While this compensation might not work for everyone, it may be just the kind of thing you need for the people you want working for you.
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Behind the Counter: Dealing with Stress

We asked three archery retailers: “What things about archery retailing do you find to be the most stressful?”
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How to Avoid (or Recover From) Retail Burnout

Just like every vocation, archery retailing can have its days, but those should be the exception, not the rule.
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Why Sell Backpacks

Tips for stocking and moving backpacks — and turning consistent profits.
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Top 3 Archery Business Stories From July 2026

If you missed one of these popular Archery Business stories from last month, here’s your chance to check them out without having to search or scroll.
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Archery Camp 101

Learn how ATA resources can help you conduct a safe and successful archery camp that benefits youth and your pro shop.
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Crossbow Review: Ravin R10X Pro

A killer shooting experience at a not-too-bad price.
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Winning Peak-Season Strategies

The difference between thriving and just surviving during this hectic stretch? Plenty of preseason prep details that matter.
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Bow Review: Hoyt Alpha AX-3 29

From Florida’s Swamps to Alaska’s wilderness, bowhunters can count on Hoyt’s 2026 masterpiece when the moment of truth unfolds.
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Student Archers Raise $35,000+ for St. Jude Children’s Research Hospital and Other NASP News

NASP student archers raise $35,000+ for St. Jude Children’s Research Hospital; and 2026 “On Target for Life” award winners announced.
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ATA Bow Technician Certification Courses

Any staff member of your archery pro shop can benefit from taking one of the ATA’s Bow Technician Certification Courses.
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8 Tips to Become a Better Archery Pro Shop Manager

Take care of your employees and they’ll take care of your business.