Society is more litigious than ever. How do you keep customers and workers safe while limiting your store's liability?

Most hunters, regardless of the species they pursue, are always on the lookout for a new favorite knife.

Guns are practically selling themselves right now — but that doesn't mean you should stop marketing on social media.

Never should a patron walk out of your shop with a new hunting tool in hand without having first had a serious conversation about how to keep it safe from the rigors of the road with new bow or gun case.

Those retailers with well-stocked shelves and an intimate knowledge of the bells and whistles that differentiate one rangefinder from another stand the best chance of separating customers from their hard-earned Benjamins.

Survival gear that will appeal to your hunting, hiking and survivalist customers.

Looking for a new rifle before this upcoming deer season? Check out these seven great picks.

Faced with a customer making a first-time rifle purchase? Helping them make an informed decision goes a long way toward instilling long-lasting trust.

Whitetail hunters are obsessive about scent – managing it, eliminating it, recreating it. Here’s what to sell them.

Here’s a look at this year’s lineup of waterfowl-specific shotguns, with options for any budget.