From SSR Magazine Articles

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Merchandising Tricks of the Pros

Big retail and grocery chains have millions to spend on planogram optimization, the process of arranging the flow and product presentation in their stores to gain every last dollar of sales from each customer visit. Here are their secrets you can use to grow sales in your store.

September 11, 2019

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Hunting Equity Sharks: Tips To Prepare Investment Proposals

Preparing an investment proposal requires the same approach as planning a successful hunt.

August 28, 2019

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Business Tip: Think Macro, Act Micro

Understanding larger industry trends as well as local demands will help you serve your market.

August 28, 2019

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Ranging Distances With Your Riflescope

A little know-how and some basic math will allow you to calculate the distance to your target with relative accuracy.

August 20, 2019

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Let Your Customers Speak, and Pay Attention

Improving your business and boosting profits can be as simple as listening to your customers.

August 20, 2019

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Handgun Accuracy: Accurize Your Customers’ Handguns

Aftermarket triggers and barrels are easy to install and will help your customers print tighter groups.

August 20, 2019

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Review: Retay Masai Mara Shotgun

Retay’s inertia-action Masai Mara shotgun delivers fit and finish above its price.

August 20, 2019

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Getting Into the Reloading Business: Smart Move?

Stocking versatile, quality tools and supplies will help you meet a majority of your market’s needs.

August 12, 2019

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Sig Sauer's Big Bet on the BDX Optics System

Shooting Sports Retailer spoke with Andy York, president of Sig Sauer Electro Optics, about the future and what Sig Sauer is doing to continue driving dealer support around some new products like the BDX line.

August 08, 2019

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Mossberg MC1sc: Plenty for the Money

Mossberg makes a splash with the MC1sc, its first new handgun in 100 years.

August 06, 2019

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Review: Beretta APX Carry

Beretta’s APX Carry delivers safety and functionality in a subcompact package.

August 01, 2019

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How To Avoid Identity Theft

Identity theft can happen when you least expect it and is one of the most feared phrases of the modern era for a reason. Here are some tips for how to avoid it.

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The 7 Deadly Sins of Gun Store Advertising

It’s important to get the word out about your shop, but it’s easy to throw a lot of money away on bad marketing. Here are a few things to avoid when you decide to take the advertising plunge.

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How To Be The Worst Gun Store Ever

We took a trip to ‘Bizarro World’ and stepped into an atrociously bad gun store so you can learn how to make yours better.