From SSR Magazine Articles

When it comes to offering suggestions to customers about stopping a charging bear, having the right firearm, ammunition and knowledge is critical. Here's what you need to know.

How would you discreetly summon the police if you were approached at gunpoint by a criminal when opening your store? These tips will tell you how.

I’m convinced this is an area of great educational opportunity, as I see shooters at the range going through boxes of ammo while furiously spinning adjustment dials until they finally leave in frustration with a still un-zeroed optic.

Controlling the master key locking system to your location is not a onetime event that occurs when you open for business, but rather an ongoing task.

It all started with an email from a “Nigerian Prince.” The email was riddled with misspelled words, unintelligible sentences and … wait, what’s this? If I just cash a check I'll be rewarded how much? Sign me up!

Let’s take a look at how to help your customer upgrade their stock AR plastic handguards to a sharper-looking and more accurate free-floated handguard model.

Let’s take a look at how to help your customer upgrade their stock AR plastic handguards to a sharper-looking and more accurate free-floated handguard model.

Sometimes your business’ biggest threat is one of your own, so it pays to keep up with your employees and what's going on with your store to recognize problems before they erupt.

Knowing more than your competition about night sights for handguns — one of the most popular things shooters shop for and add — can stimulate more retail sales and profits.

Customers often want to know your opinions on the performance of the products you sell. That’s where the FBI Ammunition Testing protocol comes into play.

Wilson Combat guns are more expensive than guns offered by most manufacturers and appeal to customers who want a high performance, custom firearm.

A hard-hitting round with a lot of potential, the Bushmaster 450 SD Rifle has a home at the competition or tactical ranges, or in hunting situations.

Your business computer's security system is only as strong as its weakest link, so make sure you know how to keep everything updated and secure.