From SSR Magazine Articles

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Youth Firearms That Prioritize Fit, Feel and Function

Stocking the right guns and gear for younger customers is good for business and the shooting sports community.

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Help Gun Owners Understand the Laws

Firearms retailers can help protect customers by partnering with attorneys for seminars and classes.

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Burris Hits the Mark with v3 Thermal Optics

The new generation of Burris thermal optics are highly intuitive and incredibly effective.

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American-Made Revolvers and Real Customer Service

Charter Arms builds quality, affordable firearms that meet customers’ wants and needs.

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The Basics of Bolt-Action Rifles

You should be able to answer your customers’ questions about bolt-action function and design.

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Hunting With Trijicon's New Huron Riflescope

Trijicon’s expanded line of Huron riflescopes delivers more of what hunters want.

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5 New Lever-Action Rifles with Real Appeal

Customers will come looking for these five new modern lever-action rifles.

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Precise Riflescopes at Reasonable Prices

EOTech’s new Vudu X riflescopes deliver clear, sharp images and precise controls.

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Big-Game Hunting Reimagined

It’s time to adjust to hunters who are willing to spend more to pursue their passions.

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Make the Most of Turkey Season

Turkey hunters will keep buying gear all season long if you’re stocking what they need.

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An Easy Introduction to Reloading Ammo

Your sales team should be knowledgeable enough to guide customers who want to start reloading.

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The Advantages of a Clip-On Thermal Optic

Armasight’s Jockey 640 provides plenty of features and an easier, less expensive intro to thermal optics.

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Tips for More Effective Marketing

Marketing doesn’t have to be a big, expensive endeavor if you do it properly.

8 Hammer-Fired Guns for Concealed Carry

The concealed carry market isn’t all about striker-fired guns anymore.