Purpose-built shotguns have taken over, but all-around models still exist and sales aren’t so seasonal.

Airguns are surging in popularity, led by the new class of large-caliber PCP models.

Top-end crossbows can tap a new revenue stream without going full-tilt into the archery business.

Uberti gives the classic cowboy gun some modern upgrades.

Understanding scope parallax and how it affects accuracy is crucial to your customers’ success.

Shaw Barrels marries tradition and technology in high-quality barrels and rifles.

Century Arms offers a family of distinct brands all focused on quality at a competitive price.

Working with influencers can bring more attention to your business, but you have to set clear expectations.

Production of Browning's original ended in 2018, but three new makers are bringing this military classic back to life

Giving more attention to the growing airgun market can help carry you into the retail future.