Sig Sauer is working to give more people a proper welcome to the shooting sports.

Helping customers protect family and home requires a clear understanding of the primary objective.

The New Ridgeline Scout from Christensen Arms is a rifle for many shooting scenarios.

Mounting handgun optics isn’t difficult but it requires a little knowledge and the right tools.

Boyds builds custom gunstocks to improve performance and the shooting experience.

The Nosler 21 is packed with high-tech features to make any hunter a precision shooter.

Growing demand has brought more makers to the concealed carry market.

Teach your customers how to wring more accuracy from their new rifles.

Education, for both retailers and consumers, is the first step toward selling more suppressors.

Sole distributorship and broader product availability brings opportunity for retailers.