Good boots are as important as any other piece of hunting gear. Make sure you’re offering customers what they need.

Some of your customers will be looking for non-toxic rifle bullets, either because it’s their preference or it’s required where they hunt. Here’s what you can offer them.

With hundreds of duck and goose calls offered by manufacturers, which ones should you carry to meet your customers' needs?

Camouflage can be very profitable if you can put the right patterns and apparel in front of customers.

Reflex sights can serve a variety of shooting sports segments and provide a wide cross-section of potential customers.

We take a closer look at the Benelli SBEIII with the new BE.S.T. coating and Savage’s first semi-auto shotgun, the Renegauge.

Treestands and accessories can help you expand the hunting side of your business.

Capitalize on the resurgence of revolvers in the concealed-carry market.

Here’s some ways to use your expertise — and gain more expertise — in order to better serve your customers and make more money doing so.

Women’s range days and other special events can lead to greater participation and stronger sales.