Reflex sights can serve a variety of shooting sports segments and provide a wide cross-section of potential customers.

We take a closer look at the Benelli SBEIII with the new BE.S.T. coating and Savage’s first semi-auto shotgun, the Renegauge.

Treestands and accessories can help you expand the hunting side of your business.

Capitalize on the resurgence of revolvers in the concealed-carry market.

Here’s some ways to use your expertise — and gain more expertise — in order to better serve your customers and make more money doing so.

Women’s range days and other special events can lead to greater participation and stronger sales.

Despite the naysayers, ultracompact pistols and revolvers are more popular than ever.

Food plots are big business these days in most parts of the country. Are you cashing in?

Adding a handful of 28-gauge guns to your shotgun rack can attract a variety of shooters.