In a world driven by technology, optics manufacturers raise the rangefinder bar for 2020.

A huge expansion for Trijicon and its riflescope lines means more opportunities for dealers.

The Digex N450 night vision riflescope from Pulsar uses a rugged and lightweight all metal 30mm scope housing with an anti-wear coating that will stand up to the elements and heavy use.

When customers shake their heads about accuracy issues with optics, help them get on the mark with these proven tips.

Take a look at some of the hottest new hunting, shooting and outdoors products for 2020 from top companies.

Pistols fitted with optics aren’t anything new, but over the past few years they’ve become more popular than ever. Here's a look at what may be coming in the future.

Customers may ask if it's possible to use Rain-X on binoculars or riflescopes. Here's what some industry experts recommend.

A customer with an astigmatism in one or both eyes may see a blurred or distorted reticle when using a red dot or holographic sight. Here’s how you can help.

Riton Optics’ durable new dangerous game scope delivers in the field and at the cash register.

Knowing how to properly calibrate a riflescope is critical for making accurate, effective adjustments.