New Zeiss SFL 40 binoculars are available in two sizes, 8x40 and 10x40, and provide exceptional optical performance combined with a compact and lightweight design.

Selling optics effectively requires an investment in knowledge and experience.

The revolutionary long-range shooting accessory from Umarex USA extends a shooter’s ability to hit targets at ranges beyond his or her initial zero or point-blank range.

Sightmark introduces the 2 MOA Mini Shot A-Spec, a compact reflex sight for pistols, shotguns, AR-15s and other sporting rifles.

The 2020 Caliber Awards finalists and Appreciation Award nominees have been selected by the National Association of Sporting Goods Wholesalers.

Sightmark has a reputation for making quality, budget-friendly riflescopes. But it’s the company’s line of digital optics capable of working past curfew that has piqued the interest of predator hunters and others.

More shooters are putting red-dots on their pistols, and you should be stocking what they’re looking for.

Optics are one of the most confusing but necessary product purchases that many customers will make. How do you guide them to the right scope for their needs?

It’s not exactly rocket science, but installing scope covers and showing customers how to maintain their optics can help your customer relations.

Holosun’s new flagship pistol optic, the 509T, has a host of features and shooters will appreciate the ultra-durable enclosed design.