Trijicon’s marketing for the SRO is focused on target and competitive shooters, but retailers should anticipate sales among handgun hunting and self-defense customers too.

Night-vision and thermal optics are readily available for the general public, but they can still be costly. Your customers deserve the opportunity to make educated buying decisions. You’re in the perfect position to help.

How did Trijicon’s AccuPower 5-50x56 Extreme Long Range Riflescope stack up in our review, and how can you sell them?

American Technologies Network has a redesigned scope — the ThOR LT — to serve the needs of the hunting community.

The new TICO LT Series from ATN improves on its previous TICO clip-on system by making a slimmer and more ergonomic solution.

American Technologies Network has redesigned the OTS LT thermal handheld scanner, increasing the odds of finding game thanks to its Obsidian LT Core and improved sensors.

ATN's X-Sight LTV is a major advancement in day and night digital rifle scopes, allowing for real time footage of adventures in vivid, crisp clarity during day or night.

Browning and Leupold combine for a combo your customers will want to take afield.

Explaining the science of scopes in simple terms will help you sell your customers the right optics.