You might encounter some of the more persistent myths and misconceptions when selling lasers. Thanks to the Internet and gun range banter, some things just get passed on without anyone stopping to think them through.

Electronic and high-power sights dominate headlines in new optics. Prices continue to climb. But stiff competition gives you many options, including great glass at a bargain!

The leading outdoor market research firm Southwick Associates has just released its report on the top hunting and shooting-related brands for last year. Topping the list are Bushnell, Smith & Wesson, Remington and Moultrie.

National Association of Sporting Goods Wholesalers annual expo has truly become a must-attend event for those who want a preview of what’s in store for the shooting sports market this year.

Now featuring the only available green laser sight for the Kahr 9mm and .40 S&W handgun, the Viridian Reactor 5 offers the exclusive ECR Instant-On capability — just pull the pistol from its holster and the green laser comes on.

Expanding on its already popular line of red laser grip sights, LaserLyte has recently introduced its TGL to fit Hi-Point pistols in most calibers.

Like a match made in heaven, Crimson Trace now offers the LG-489G Laserguard green laser sight for the Shield.

The whole “front focal plane” thing is sort of a newish feature that some older retailers might not know a whole lot about.

The Burris Veracity is a great variable scope for a wide range of hunting or shooting situations.

With a 3x magnification and a ballistically-matched reticle to .223 rounds with holdovers to 900 yards, the Wolfhound incorporates a built-in Picatinny rail mount and rubber armor finish.

The new "Condition Crimson" ads feature images of "normal citizens" that represent the core of the Crimson Trace customer base, including a "Tiger Mom," an "Empty Nester," an "AR Guy" and a "Core Customer."

The Mark 6 is a 3-18x44 scope that delivers great imaging for close in work and pinpoint accuracy out to extended distances.

Modeled after the successful and popular website-based program, the new mobile Ballistic Calculator app brings a library of data and powerful calculations into the field for quick and easy use by shooters anywhere and everywhere.

The Ultra Shot M-Spec’s frame is shock-proof up to .50 caliber and it can be submersed in up to 40 feet of water.

Meprolight, the Israeli maker of laser and electro-optical equipment for military, law enforcement, and civilian use, is introducing two new laser range finders and a laser pointer at Eurosatory 2014, the major European defense and security exhibition which runs June 16-20 in Paris.

Viridian, best known for its line of green lasers, has released the new Reactor TL tactical light for the Smith & Wesson M&P Shield.