Long-range and precision shooting enthusiasts bring opportunity for your store.

The Citadel Trakr Yote Rimfire Rifle from Legacy Sports is now available in a new coyote fur design.

Understanding this important process will help you serve your ammo reloading customers.

Get familiar with the optics your customers need to hunt the night.

Red Arrow Weapons has added a 350 Legend offering to its AR-15 rifle lineup.

From aftermarket stocks to suppressors and complete guns, the company has carved out its own space in the firearms market.

When it comes to thermal riflescopes, Armasight’s Contractor offers tremendous value on a premium, made-in-the-USA product.

Leupold’s new Mark 5HD 2-10x30 riflescope doesn’t need bulk to deliver at distance.

The MC14T Tip-Up pistol from EAA/Girsan is a great solution for shooters who have limited hand strength.

Educate gun buyers and help them find the right aftermarket sights for their needs.

XS Sights’ R3D 2.0 Tritium Night Sights are brighter and better than ever and now available for Glock and Smith & Wesson handguns.

Clothing that repels ticks, mosquitoes and other biting insects is gaining ground with all outdoors enthusiasts.

Shotgun shells come in a staggering variety, and you’ll need to break it down for your customers.

Hornady ELD-X hunting bullets are now available in Federal Premium hunting loads.

Tactical refinements have ushered in a new era for the reliable lever action.

America’s gun owners have become a more diverse group, regardless of the rhetoric.

Lightweight and durable, Blaser’s new R8 Ultimate Carbon bolt-action rifle is a great fit for outback hunters.

The .380 looked like it might fade away, but new ammo and guns are giving it a fresh life.

As sighting systems get more complex, Skinner is catering to those who want simple, rugged and effective sights.

Hybrid holsters from Mission First Tactical provide the benefits of a Kydex-style holster fused with full-gain leather.