Vortex has introduced a compact red-dot sight that sets a higher standard for speed and accuracy.

EOTECH continues to advance its Holographic Weapon Sights while expanding its product line.

Binoculars cross all customer segments and present extra sales opportunities for your store.

The American Tactical Alpha Maxx .410 pistol provides impressive firepower in a compact design.

From home defense to the field, these guns cover it all.

Gun makers are delivering reliable, accurate and versatile bolt-action rifles that hunters can afford.

Legacy Sports International is now offering its Howa 1500 APC chassis packages in the Kryptek Skyfall camo pattern.

The ammunition market has bounced back with high stock levels and high-performance offerings.

With so many specialized guns, a new breed of multi-purpose firearms is gaining a following.

The PRS .338-caliber suppressor from Maxim Defense was designed for PRS competition shooting and a variety of hunting situations.

Start by getting to know your customers and their specific concealed carry situations.

Timney Triggers announces the introduction of a new replacement trigger for the Ruger American Gen II rifle.

Kriss has developed something completely different with its Vector lineup.

Your knowledge of basic ballistics can help customers be more effective in their chosen shooting sport.

Federal Ammunition’s new Prairie Storm Bismuth Blend Shotshells ditch lead without sacrificing performance.

Bergara’s New B-14 Squared Crest is a smooth, lightweight rifle built to cover distance.

Aimpoint adds Sniper Gray and Flat Dark Earth versions to its Acro P-2 Red-Dot sight lineup.

Ruger and Christensen Arms stand out in a crowded field of precision tack drivers.

The Rock River Arms RRA 17 HMR is the company’s first AR-platform rifle chambered for the .17 HMR cartridge.

Manufacturers are pushing performance and features forward with these 9 new riflescopes.