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CH Counter Culture 4 G0 A8815 copy

Is 'Trophy' Hunting a Bad Thing?

So-called “trophy hunting” gets a bad rap, but the real story is that any legal, ethical hunt can be a trophy worth celebrating.

It’s Not Just Another New High-Speed Cartridge

Web AB BOWPITCH PIX 01

Honest Bow Pitch

Not everyone needs a new bow — but sometimes it makes complete sense to get one. Here’s how to refine your sales pitch so customers understand the true value behind a new-bow purchase.
X5b

It’s Not Just Another New High-Speed Cartridge

Weatherby’s new 25 WBY RPM carries more weight farther without giving up speed.
2609 SSR Cover

September 2026

Federal 20 gauge Master Class

Federal Master Class 20-gauge Shotshells

Federal expands its Master Class lineup with two new 20-gauge loads for sporting clays and FITASC competition.
Huntworth Kenora Halifax

Huntworth Kenora and Halifax Jackets

Huntworth’s new Kenora and Halifax jackets use Heat Boost graphene technology to deliver quiet, late-season warmth with hunter-friendly features.
CE2 Range Report GPO lede 1 copy

GPO Centuri 4X 4-16x44i Compact Scope Review

The GPO Centuri 4X 4-16x44i Compact delivers impressive short length, wide field of view, crisply adjustable turrets and dependable performance that make it a standout optics option for tactical retailers.
Web working on a bow

Non-Traditional Compensation

Offering your staff the pay and benefits they want isn't easy. Sometimes, non-traditional means are the way to go. While this compensation might not work for everyone, it may be just the kind of thing you need for the people you want working for you.