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Many of your customers have purchased a handgun for personal/home defense, and they want to learn the basics. Is your store and staff ready to show them the way?

Winchester .22 LR Wildcat Super Speed ammunition features a 40-grain copper-plated Dynapoint hollow-point bullet that’s designed for plinking and small game hunting.

Colt’s new Python revolver lives up to the original’s reputation.

Beretta’s new 694 is a purpose-built shotgun for the sporting clays course.

There are many options for home protection, but shotguns should be an easy sell.

In the latest shooting sports news, Deana L. McPherson is the new CFO for Smith & Wesson and Lucas Oil Outdoor Line has signed rep groups for two regions of the country.

Smith & Wesson Brands has completed the previously announced spin-off of its outdoor products and accessories business.

Optics are one of the most confusing but necessary product purchases that many customers will make. How do you guide them to the right scope for their needs?

It’s not exactly rocket science, but installing scope covers and showing customers how to maintain their optics can help your customer relations.