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Mission First Tactical is dedicated to producing durable, field-proven gear that shooters, hunters and others want. Its latest cool product is a 30-round Extreme Duty Window Magazine you'll love on the range, in the field or at home for self-defense.

German Precision Optics USA is kicking off the new year with a dealer promotion that provides up to 20 percent additional margin for supporting retailers.

With a bolt-action rifle rumored to be in the works for more than a year, Sig Sauer has finally released its first production model: the Cross, designed for hunting and competition.

Meeting a goal well ahead of schedule, Sig Sauer has delivered its 100,000th M17 and M18 pistols for the Modular Handgun System program to the U.S. Military.

Civilians in the United States own almost 423 million firearms, according to the National Shooting Sports Foundation, including 17.1 million modern sporting rifles.

Victims of a shooting in Toronto have filed a class action lawsuit against Smith & Wesson, claiming the company did not incorporate "smart gun technology" in its products.

Free social media marketing is dead. But here are five reasons your firearms business will benefit from social media advertising.

Do you have a favorite Shooting Sports Retailer article from the past year? Here is our list of editors’ picks for the top 10 Shooting Sports Retailer stories of 2019.

In the latest shooting sports news, TrueTimber is the official camo of Industry Day at the Range and Apex has expanded its Thin Blue Line series.